BFCM CAMPAIGN ROI ESTIMATION CALCULATOR

Estimating the potential Return On Investment (ROI) for any marketing initiative is a key step in making informed business decisions.

This calculator is designed to give you a quick projection of how our Black Friday / Cyber Monday campaign packages could impact your bottom line.

USING THE ROI CALCULATOR

ENTER YOUR CURRENT METRICS

Note: If you do not currently run regular email campaigns, switch toggle to “Off” and enter an amount for any email revenue you may already be generating (such as from an abandoned cart automation, etc) if any.

If you select this option and do not change the Conversion Rate, our calculator will assume you don’t know your CR and the rate will default to 1% to account for a less engaged list. Any other CR% will display a correct calculation.

SELECT YOUR CURRENCY

Our calculator default package prices are in CAD. Choose your preferred currency to have our package prices and ROI match your revenue inputs. Please note: these conversions are estimated and are not updated regularly. Updated on Sept 17, 2025

SELECT YOUR PACKAGE:

Choose from our BFCM Full Package or BFCM Lite Package — details below.

ROI CALCULATION

ROI is calculated based on a standard formula: ((Revenue - Investment) / Investment) * 100

See how fast your investment pays for itself.

Do you run regular monthly email campaigns? Yes
$
%
$
Current Monthly Revenue:
—
Projected BFCM Revenue:
—
Additional Opportunity:
—

Based on your answers, we estimate your Black Friday campaign package ROI would be:

From Projected BFCM Revenue:
–
From Additional Revenue Only:
–

50% OFF

BCFM FULL CAMPAIGN PACKAGE

14 Branded Email Campaigns

Professionally Written + Designed

7 Critical SMS Touchpoints

Early Access Landing Page

Exit Intent Pop-Up Design + Build

Setup + Reporting

Full Project Management

Support During BFCM Run

50% OFF

BCFM PACKAGE (LITE)

7 Branded Email Campaigns

Professionally Written + Designed

3 Critical SMS Touchpoints

Early Access Landing Page

Exit Intent Pop-Up Design + Build

Setup + Reporting

Full Project Management

Support During BFCM Run

BOOK YOUR PACKAGE TODAY

YOU WILL NOT BE BILLED UNTIL AFTER OUR INITIAL CONSULT MEETING

Spaces are limited for new brands onboarded during the BFCM season and are available on a first come, first served basis for all qualifying ecomm businesses.

Secure your spot by checking out now, or book a consult first to explore the best fit for your business.

You won’t be billed until after our first consult and you’re confident our BFCM plans align with your strategy.