OWN BLACK FRIDAY
WITHOUT THE CHAOS
Cut through the noise and drive in your Q4 revenue targets with this winning BFCM email + SMS campaign plan designed for performance.
LIMITED BOOKINGS AVAILABLE FOR NEW BRANDS
EVERY BRAND
FIGHTS FOR ATTENTION ON BLACK FRIDAY
Inbox overload. Generic discounts. Missed sales.
Your customers’ inboxes will be flooded with hundreds of lookalike emails. Most of those emails never get opened, let alone clicked.
If your campaigns aren’t segmented, strategic, and designed to stand out, you’ll lose customers to brands who are.
THE BFCM CAMPAIGN PACKAGE
This Black Friday / Cyber Monday campaign package is a complete, high-performance strategy built to maximize your Q4 revenue and protect your list health.
STORY-DRIVEN COPYWRITING
STRATEGY + SEGMENTATION
ESP SETUP + SMS TOUCHPOINTS
PREMIUM ON-BRAND DESIGN
OUR PROVEN BLACK FRIDAY TIMELINE
With 9 years in the game and over $50M in email revenue generated, we’ve packaged up a winning Black Friday game-plan built to win.
Our tried and tested 21 day campaign drip ensures your campaigns build real momentum, not just one-day spikes, and support your ongoing marketing strategy into the new year.
WHAT’S INCLUDED:
DISCOVERY AND PLANNING SESSIONS WITH OUR TEAM
Understanding your brand, audience and product offering is the cornerstone to our success. We’ll guide you through the full Black Friday game plan and help make sure it aligns with your big-picture.
14 HIGH PERFORMING EMAILS: COPY + DESIGN
From scroll-stopping subject lines to beautifully branded layouts, we’ll craft 14 strategic emails that balance creativity and conversion. Each message is designed to engage your audience, maximize clicks, and drive seasonal sales.
SEGMENTING + TARGETING IDEATION + SETUP
Your customers aren’t all the same — your emails shouldn’t be either. We’ll build smart audience segments and targeting strategies to ensure the right people get the right message at the right time.
SMS TOUCHPOINTS FOR CRITICAL SENDS
When urgency matters, SMS delivers. We’ll layer in text message reminders at key moments (VIP access, launches, last-chance deadlines) to cut through the noise and drive immediate action.
FULL IMPLEMENTATION INTO YOUR ESP
No extra steps needed on your end. We handle the complete build inside your email platform, ensuring flawless setup, testing, and scheduling so everything fires on time.
CAMPAIGN REPORTING + PERFORMANCE ANALYSIS
Once the dust settles, we don’t just hand you numbers — we deliver insights. Our reporting shows what worked, what didn’t, and how to apply those learnings to future campaigns.
One weekend of sales can make or break your year. Our clients often see their investment paid back within the first 24 hours of BFCM.
DON’T WAIT FOR YOUR BIGGEST EVENT OF THE YEAR
50% OFF
BCFM CAMPAIGN PACKAGE
14 Branded Email Campaigns
Professionally Written + Designed
7 Critical SMS Touchpoints
Early Access Landing Page
Exit Intent Pop-Up Design + Build
Setup + Reporting
Full Project Management
Support During BFCM Run
50% OFF
BCFM PACKAGE (LITE)
7 Branded Email Campaigns
Professionally Written + Designed
3 Critical SMS Touchpoints
Early Access Landing Page
Exit Intent Pop-Up Design + Build
Setup + Reporting
Full Project Management
Support During BFCM Run
See how fast your investment pays for itself.
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STAND OUT THIS BFCM
This is your year to dominate inboxes, engage your audience, and capture more revenue than ever.
We’ll handle everything — strategy, copy, design, and execution — so you can focus on running your business and delighting your customers.
BOOK YOUR BFCM STRATEGY CALL TODAY
WHAT’S ON YOUR MIND?
QUESTIONS ABOUT OUR BFCM CAMPAIGN PACKAGES
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Delivering a return on your investment is one of our top priorities. We’re happy to take a look at your current standing and offer recommendations on the best ways to grow your list and get the most out of your current position. Book a free, no-pressure consult with our team today.
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Of course! Our BFCM campaign package is a stand-alone strategy and segments your readers based on their engagement levels.
Our add-ons are designed to help maximize your ROI and reduce marketing fatigue through this high-volume season.
They are recommended especially if you don’t maintain regular touch-points with your audience or if your core metrics are under-performing.
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We can work with most email marketing platforms — although some may not have the capabilities of others.
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Our BFCM campaign package runs for 21 days, from November 10th to December 1st.
Our List-Warming package launches on October 16th, and our Re-Ignition package launches October 1st.
To ensure a smooth build-out we recommended starting at least 2 weeks prior to launch.
GENERAL QUESTIONS ABOUT YOUR MARKETING
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BFCM is a huge revenue generating season for most ecomm businesses, but it’s a short win.
Talk to us about planning long-term email automations that will continue to generate revenue for your site year over year.
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Acquiring new leads costs time and money. Keeping them engaged with regular email and SMS touch-points is vital to the long-term success of your business.
Schedule a consult with us to talk about ongoing email marketing packages.
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Yes — whether you need help running ad campaigns or converting visitors to subscribers, we offer a range of lead-generation solutions.
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We’re happy to offer branding services to all of our clients — whether you need help consolidating your current ideas into a vendor-facing package, or want a complete branding overhaul for your business to reconnect your vision and values with your audience.
49K
26%
50M
5YR
DIRECT EMAIL REVENUE GENERATED
AVERAGE LINE6 CLIENT RETENTION
AVERAGE 3 MONTH REVENUE GROWTH
CLIENT MARKETING HOURS SAVED