OWN BLACK FRIDAY
WITHOUT THE CHAOS
Cut through the noise and drive in your Q4 revenue targets with this winning BFCM email + SMS campaign plan designed for performance.
LIMITED BOOKINGS AVAILABLE FOR NEW BRANDS
EVERY BRAND
FIGHTS FOR ATTENTION ON BLACK FRIDAY
Inbox overload. Generic discounts. Missed sales.
Your customers’ inboxes will be flooded with hundreds of lookalike emails. Most of those emails never get opened, let alone clicked.
If your campaigns aren’t segmented, strategic, and designed to stand out, you’ll lose customers to brands who are.
THE BFCM CAMPAIGN PACKAGE
This Black Friday / Cyber Monday campaign package is a complete, high-performance strategy built to maximize your Q4 revenue and protect your list health.
STORY-DRIVEN COPYWRITING
STRATEGY + SEGMENTATION
ESP SETUP + SMS TOUCHPOINTS
PREMIUM ON-BRAND DESIGN
OUR PROVEN BLACK FRIDAY TIMELINE
With 9 years in the game and over $50M in email revenue generated, we’ve packaged up a winning Black Friday game-plan built to win.
Our tried and tested 21 day campaign drip ensures your campaigns build real momentum, not just one-day spikes, and support your ongoing marketing strategy into the new year.
STAGE 1: YOUR PRE-SEASON WARMUP
Beginning in early November, the first stage of our BFCM Packages are designed to start grabbing attention and building anticipation so that your audience is more engaged and ready for your Black Friday events.
PRIMARY GOALS:
Priming Your Audience
Building Hype + Teasing Early Access
Product Positioning
OPPORTUNITIES:
Some Sales Opportunities
Proven Engagement + Conversion Boosting Tactics
Deliverability Improvement + Email Fatigue Protection
STAGE 2: THE BUILD-UP
Leading up to the big weekend, the next stage delivers on our warm up and rewards your early adopters by giving special “VIP” access to your BFCM events — driving urgency and early revenue opportunities.
PRIMARY GOALS:
Building on Hype and Engagement
Promote Early Micro-Actions
Generate 1st Wave of Sales
OPPORTUNITIES:
Larger Sales Opportunities
Lead Into Repeat Purchase Opportunities
Build on Engagement + Conversion Rate Improvements
STAGE 3: BLACK FRIDAY WEEKEND
The biggest shopping weekend of the year. This stage introduces an aggressive email and SMS campaign at multiple touch-points throughout each day based on careful list segmentation to maximize sales while protecting list health and preventing burnout.
PRIMARY GOALS:
Maximize Sales Opportunities
Prevent Post-Season Subscriber Burnout
Stand Out + Out-Perform Competing Offers
OPPORTUNITIES:
Maximize Sales Opportunities
Promote Repeat Purchase Opportunities
Capture Peak Excitement / Engagement
STAGE 4: CYBER MONDAY
Cyber Monday offers additional chances to capture late adopters who have been waiting for potentially larger deals, or were too distracted during the BFCM weekend. Here we can elevate enticement and re-target existing customers with cross-selling opportunities.
PRIMARY GOALS:
Capture Sales from Late-Adopters
Specially Re-Target BFCM Customers
Peak Urgency
OPPORTUNITIES:
Maximize Total Revenue Potential Across Segments
Promote Repeat Purchase Opportunities
Last Minute Impulse Purchases
WHAT’S INCLUDED:
DISCOVERY AND PLANNING SESSIONS WITH OUR TEAM
Understanding your brand, audience and product offering is the cornerstone to our success. We’ll guide you through the full Black Friday game plan and help make sure it aligns with your big-picture.
14 HIGH PERFORMING EMAILS: COPY + DESIGN
From scroll-stopping subject lines to beautifully branded layouts, we’ll craft 14 strategic emails that balance creativity and conversion. Each message is designed to engage your audience, maximize clicks, and drive seasonal sales.
SEGMENTING + TARGETING IDEATION + SETUP
Your customers aren’t all the same — your emails shouldn’t be either. We’ll build smart audience segments and targeting strategies to ensure the right people get the right message at the right time.
SMS TOUCHPOINTS FOR CRITICAL SENDS
When urgency matters, SMS delivers. We’ll layer in text message reminders at key moments (VIP access, launches, last-chance deadlines) to cut through the noise and drive immediate action.
FULL IMPLEMENTATION INTO YOUR ESP
No extra steps needed on your end. We handle the complete build inside your email platform, ensuring flawless setup, testing, and scheduling so everything fires on time.
CAMPAIGN REPORTING + PERFORMANCE ANALYSIS
Once the dust settles, we don’t just hand you numbers — we deliver insights. Our reporting shows what worked, what didn’t, and how to apply those learnings to future campaigns.
DON’T SIT ON YOUR BIGGEST EVENT OF THE YEAR
One weekend of sales can make or break your year.
Our clients often see their investment paid back before Black Friday Weekend.
50% OFF
BCFM CAMPAIGN PACKAGES
OPTIONS AVAILABLE SUITED TO ANY BUSINESS SIZE
Up to 26 Branded Email Campaigns
Up to 7 Critical SMS Touch-Points
Professionally Written + Designed
Early Access Landing Page
Full Setup + Performance Reporting
Full Project Management
Support During BFCM Run
50% OFFER ACTIVE UNTIL OCT 15 WHILE SPACES ARE AVAILABLE
PACKAGES STARTING AT
BFCM ROI CALCULATOR
IT’S EQUALLY IMPORTANT TO US THAT YOUR INVESTMENT PAYS OFF
After our first consult call, we’ll help determine a package scope that will be best suited to your marketing goals. You can also use this BFCM calculator tool to estimate your return based on our core package options.
ENTER YOUR CURRENT METRICS
Note: If you do not currently run regular email campaigns, switch toggle to “Off” and enter an amount for any email revenue you may already be generating (such as from an abandoned cart automation, etc) if any.
SELECT YOUR CURRENCY
Choose your preferred currency to have our package prices and ROI match your revenue inputs.
SELECT YOUR PACKAGE:
Choose from our BFCM Full Package or BFCM Lite Package.
ROI CALCULATION
ROI is calculated based on a standard formula: ((Revenue - Investment) / Investment) * 100
See how fast your investment pays for itself.
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Based on your answers, we estimate your Black Friday campaign package ROI would be:
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Trilled with the beautiful branding and marketing vision Line6 created for us.
Michael F.
CO-FOUNDER AT ACTION/INSIGHT
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Their talent with email automations and landing page design played a key role in bringing Aviron into the spotlight.
Andy H.
FOUNDER AT AVIRON INTERACTIVE -
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They took an impressive understanding of our branding and teaching philosophies to create a highly effective, complex, and integrated top-to-bottom email funnel
Susan
MARKETING DIRECTOR AT COACTIVE -
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Line6 created an incredible catalogue of content, from emails to long-form blogs and lead magnets, that significantly helped reach our international sales targets
Alex
UK MARKETING DIRECTOR
49K
26%
50M
5YR
DIRECT EMAIL REVENUE GENERATED
AVERAGE LINE6 CLIENT RETENTION
AVERAGE 3 MONTH REVENUE GROWTH
CLIENT MARKETING HOURS SAVED
STAND OUT THIS BFCM
This is your year to dominate inboxes, engage your audience, and capture more revenue than ever.
We’ll handle everything — strategy, copy, design, and execution — so you can focus on running your business and delighting your customers.
BOOK YOUR BFCM STRATEGY CALL TODAY
WHAT’S ON YOUR MIND?
QUESTIONS ABOUT OUR BFCM CAMPAIGN PACKAGES
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Delivering a return on your investment is one of our top priorities. We’re happy to take a look at your current standing and offer recommendations on the best ways to grow your list and get the most out of your current position. Book a free, no-pressure consult with our team today.
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Of course! Our BFCM campaign package is a stand-alone strategy and segments your readers based on their engagement levels.
Our add-ons are designed to help maximize your ROI and reduce marketing fatigue through this high-volume season.
They are recommended especially if you don’t maintain regular touch-points with your audience or if your core metrics are under-performing.
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We can work with most email marketing platforms — although some may not have the capabilities of others.
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Our BFCM campaign package runs for 21 days, from November 10th to December 1st.
Our List-Warming package launches on October 16th, and our Re-Ignition package launches October 1st.
To ensure a smooth build-out we recommended starting at least 2 weeks prior to launch.
GENERAL QUESTIONS ABOUT YOUR MARKETING
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BFCM is a huge revenue generating season for most ecomm businesses, but it’s a short win.
Talk to us about planning long-term email automations that will continue to generate revenue for your site year over year.
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Acquiring new leads costs time and money. Keeping them engaged with regular email and SMS touch-points is vital to the long-term success of your business.
Schedule a consult with us to talk about ongoing email marketing packages.
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Yes — whether you need help running ad campaigns or converting visitors to subscribers, we offer a range of lead-generation solutions.
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We’re happy to offer branding services to all of our clients — whether you need help consolidating your current ideas into a vendor-facing package, or want a complete branding overhaul for your business to reconnect your vision and values with your audience.
