BETTER THAN
A STOCKING FULL OF COAL
YOUR LAST MINUTE
HOLIDAY SHOPPER PLAN
Let’s make a real New Year resolution right now — no more wasting your valuable time and money on marketing gone sideways.
The holiday season is already upon us and taking action on getting the most out of it for your business starts right here.
Our (Semi) Turn-Key Holiday Email Marketing Funnel is designed to target your best customers with high-urgency, enticing calls to action, while giving your less engaged audience more reasons to take another look at your store and raise your positioning during their consideration stage.
This Marketing Plan is intended to turn out FAST and is only available until Dec 5th.
So let’s dive right in to what you’re getting
BRANDING SPOT-CHECK
Scalable, customizable branding solutions. Choose what’s most important to your business now, or dive in with a full-package book.
BRAND STRATEGY
IDENTITY DESIGN
MARKET RESEARCH
COLLATERAL DESIGN
MORE…
TARGETED EMAIL FUNNEL
Your website is the face of your brand online. It’s not only important that you present a professional looking site, but that your customer’s feel at ease using it.
WEB DESIGN FOR ANY BUDGET
CUSTOM BUILT DESIGNS
SITE UPDATES / RE-STYLING
SITE MAINTENANCE
SEO
CUSTOM DESIGN + COPY
Scalable, customizable branding solutions. Choose what’s most important to your business now, or dive in with a full-package book.
BRAND STRATEGY
IDENTITY DESIGN
MARKET RESEARCH
COLLATERAL DESIGN
MORE…
LEAD GENERATION OPTIONS
Your website is the face of your brand online. It’s not only important that you present a professional looking site, but that your customer’s feel at ease using it.
WEB DESIGN FOR ANY BUDGET
CUSTOM BUILT DESIGNS
SITE UPDATES / RE-STYLING
SITE MAINTENANCE
SEO
AVAILABLE UNTIL DEC 5TH
60% OFF
27 EMAIL HOLIDAY MARKETING FUNNEL
LIMITED SPOTS AVAILABLE
HOW IT WORKS
Based on our 8 years of industry experience, we’ve pre-designed an email campaign strategy perfectly suited to most retail-focussed ecomm stores. With the planning phase pre-templated, we’re able to quickly design and set-up your last-minute shopper marketing plan.
THE STRATEGY
This 27 component email automation is fundamentally designed to maximize your ROI by targeting 3 core segments of your entire email list with different approaches to meet each group with a sales proposition most likely to get them to make a purchase and to leave you with a healthier, more engaged audience moving into the new year.
AUDIENCE & GOALS
Best Customers
Most likely to engage with email content and complete a purchase. This group is compiled from combination of purchase history and recent email engagement.
Goal: Maximize Sales
Average Customers & Leads
Reasonably likely to engage with email content and has experienced shopping with your brand or are likely to make their 1st purchase. This group has engaged with your email content somewhat reasonably.
Goal: Drive Revenue, Educate
Sunsetting Customers & Leads
A customer win-back strategy is an important part of any email plan. While it is widely recommended to clean your list and remove dead leads over time, this short-notice strategy includes a best-practice plan to try to re-engage less interested subscribers which may lead to sales over the holidays, but also serves to start reviving interest in your brand moving into the new year.
Goal: Address Objections, Improve Engagement
TAILORED TO YOUR BRAND
Each email is custom designed to your brand with content written for your audience. We begin by establishing a clear understanding of your brand through a brief questionnaire and optional consult call. If you don’t have any branding and marketing documents already, we’ll also put together a condensed brand guide and customer persona to guide our design process.
FAST TURNAROUND & SETUP
From our Kick-Off meeting to finalizing design and launching your holiday campaign within 4 business days — this marketing plan is designed to run starting between Dec 5-10 and run through your Boxing Day week sales.
DAY 1: KICK-OFF
After completing a brief questionnaire, we recommend following up with a review call to make sure there aren’t any gaps in our understanding of your brand and expectations moving through the holiday season.
DAY 3: REVIEW EMAIL CONTENT
Before we move into setting up any email content, we’ll send you mockups to review. As we’ll have already aligned with you on branding, we typically only see minimal revisions, however we do invite your feedback and requests for revisions as long as time permits.
DAY 5: COMPLETE SETUP & LAUNCH CAMPAIGN
Once the email designs have been approved, we’ll begin implementing and testing your campaigns. Once everything is complete, campaigns are turned live and will run automatically based on the timeline we finalize at Kick-Off.
If your sales plan for December includes changes in offers throughout the month, we can also set up email notification reminders for you.
THE BRASS TACKS
WHICH PLAN IS BEST FOR YOUR BUSINESS?
Making you a positive return on your investment is our #1 goal
Following the link below will provide a helpful checklist of at-hand metrics you can compare to determine which marketing plan is best for your business this holiday season